"National Brand" agricultural products of Laixi City have added new members
Recently, the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs announced the second batch of "National Famous and Excellent New Agricultural Products" list and "Special Agricultural Products" list in 2023, and four agricultural products in our city were listed. Among them, Laixi Laobengu millet noodles, Caopo strawberry, Laixi murray cod were selected into the "National Famous and Excellent New Agricultural Products" list, and Qinglai green tea was selected into the "Special Agricultural Products" l
In recent years, Qingdao Bureau of Agriculture and Rural Affairs, based on the industrial foundation, focuses on enlarging the advantages, and actively implements quality agriculture, green agriculture and brand agriculture, starting from the historical origin and modern production, and grasps the connotation of "famous"; From the spatial distribution, regional influence and specificity, grasp the connotation of "special"; Focus on quality and safety, grasp the connotation of "excellent"; Starting with new facilities and new technologies, grasp the connotation of "new". Further explore, protect, cultivate and develop famous and high-quality new agricultural products resources, and promote standardized production and variety improvement, quality improvement and brand building. Up to now, a total of 21 agricultural products in the city have been selected into the "National Famous and Excellent New Agricultural Products" list, effectively driving the revitalization of rural industries.
The selection of a batch of "National Famous and Excellent New Agricultural Products" shows the new fruits of the city's brand construction of agricultural products, and is also the re-start of promoting brand agriculture. The Municipal Bureau of Agriculture and Rural Affairs will continue to make efforts on brand building and connotation mining, focusing on strengthening the brand of "Laixi Gift", integrating the city's high-quality characteristic agricultural products, carrying out centralized packaging and promotion, constantly giving agricultural products more regional culture and local emotion, so that more consumers can taste the "Laixi taste" and eat out the "Laixi surprise".
Source丨Market allocation Promotion Division WANG Fen